Local Services Ads Estimate

Local Services Ads · Lead & Revenue Calculator · Houston, TX

Tune your estimate

ZIP code

Service area radius 15 miles

Balanced coverage — typical range for most local service businesses.

Business category

Monthly ad budget $1,500/mo

Avg project value $650

$100$3,000

Lead-to-customer close rate 40%

5%60%

Local market competitiveness

Low Average High

Est. leads / month

Est. monthly revenue

$6,825

10 new customers/mo

Return on ad spend

5.3x

Estimate details

Plumbing · your service area

Est. cost per lead$50

$35–$75 typical range

Est. new customers / mo10

Cost per new customer$130

Monthly ad spend

Est. monthly revenue

Cost-per-lead ranges are modeled from aggregated early-2026 Local Services Ads industry benchmarks and vary by exact market, season, review profile, and account quality — sometimes significantly. This is a planning estimate, not a quote from Google. For a number tied to your specific business, use the official calculator in the Local Services Ads sign-up flow at ads.google.com/localservices, then revisit this model with your real cost-per-lead once leads start coming in.